Building a robust target market client list, converting them to paying clients and keeping them can seem like an overwhelming task.It’s important to know what sets you apart. The secret, according to those in the know, is to understand what attracts your customers in the first placealways be visible always keep ’em happy stay effective at it!Here are some tips to attract and retain valuable clients:Don’t confuse a feature with a benefitA major mistake that…

Teams want to be effectively guided by an effective Leader…more like a coach and not like a Boss. Leading a team is more than managing things well. It requires interpersonal skills to effectively guide one of the important assets of a company…the human resources.For your reference, here are a few tips to help you effectively guide your team.Straw Man StrategyA “straw man strategy” can be very useful, as long as people know that it has been designed to be pulled apart….

If there is one thing that’s going to help product developers meet their business goals, it’s always having a finger on the pulse of the Target Market!The key is to understand their needs, anticipate their problems they might face, and offer product benefits in a way that will appeal to the target market buyer. These actions will ultimately lead to a viable product that has all the benefits to be a hit in the market.Knowing your target market buyer needs from the beginning…

At a time when the world is adjusting to the ‘new normal’, many people are putting their minds to good use by creating innovative ideas!In fact, the rate at which new products with extraordinary potential are being launched is overwhelming.Take, for instance, the next-gen comprehensive sanitization set-up, the MXB S3 Sterilisable Sanitising Station that was recently introduced by a Derry-based company, Pakflatt. While most store shelves are emptied out of sanitizers, this…

Those who say that a good product raises funds based on its sheer novelty and brilliance are….SO WRONG!But don’t worry, there are several helpful resources available to you and here are at least three effective options for you to consider:Vendor Financing Vendor Financing can be utilized much the barter system… an old method of exchange. This system has been used for centuries and long before money was invented. People exchanged services and goods for other…