Turning your imagination into reality & establishing your prototype is really very riveting. However, there are many risks in the journey of Invention & Product development.Multiple factors of the market may create odds for your pursuit of better solution; such as competitors, volatile market trends, tight funds, dominance of established businesses and many other unexpected ones.So, it is very important for a smart inventor to validate his/ her own idea & prototype in the…

Creating a work-life balance is critical, though, to improve not only our physical, emotional and mental well-being, but it’s also important for our businesses.For entrepreneurs, work-life balance can seem like an impossible feat. It can be challenging at times to find an equilibrium and juggle both – their projects as well as their relationships – given the fact that they work 24/7. And…, being your own boss does not mean that you should give up everything else!Here are several…

Made your dream product from scratch and want to introduce it to the world at large? Well, this can be quite tricky if you don’t have a plan in mind on how to zero in upon your target audience!Just the knowledge of the identity of your target audience and when do you need to put forward your product before them will lead to advanced and better marketing strategies rather than wasting thousands of dollars to cater to everyone.However, it is not easy to identify a market for…

Building a robust target market client list, converting them to paying clients and keeping them can seem like an overwhelming task.It’s important to know what sets you apart. The secret, according to those in the know, is to understand what attracts your customers in the first placealways be visible always keep ’em happy stay effective at it!Here are some tips to attract and retain valuable clients:Don’t confuse a feature with a benefitA major mistake that…

Teams want to be effectively guided by an effective Leader…more like a coach and not like a Boss. Leading a team is more than managing things well. It requires interpersonal skills to effectively guide one of the important assets of a company…the human resources.For your reference, here are a few tips to help you effectively guide your team.Straw Man StrategyA “straw man strategy” can be very useful, as long as people know that it has been designed to be pulled apart….